PRIMARY COUNSEL GIVEN FIRST ALERT'S PR BUSINESS
By Adnews Staff
First Alert of Mississauga, Ont. recently handed its PR account to the Primary Counsel Group of Toronto. The agency won the business without a competition. Primary Counsel owner Jim Deeks has worked on the First Alert account in the past, and the agency has been doing project work for the company since last summer. Goodman Communications of Toronto was the incumbent on the account. First Alert manufactures smoke alarms, carbon monoxide detectors and other home safety products. It is a division of Sunbeam Corp.
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