HERSHEY GOES BITE-SIZED
By Adnews Staff
Hershey Foods Corp. of Hershey, Pennsylvania is willing to give consumers a bite. The company has launched Hershey's Bites, bite-size versions of four its chocolate bars. They are: Hershey's With Almonds, Almond Joy, Cookies 'n' Creme and Reese's Peanut Butter Cups. The treats will be promoted beginning next month using TV and print ads, free-standing inserts and in-store materials. The campaign was created by DDB Needham Worldwide of New York. Hershey in Canada refused to comment on any launch plans for the sweets.
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