SCOTIA DISCOUNT BROKERAGE GIVES OUT A BONUS
By Adnews Staff
Toronto-based Scotia Discount Brokerage is giving its customers a bonus. The company launched a program this week where it will give investors a 2.5% bonus when they buy any one of over 400 back-end load mutual funds. The program is for investors who choose funds on their own. They can invest as little as $2,500 in a fund and instantly share in the commission that SBDI receives from the fund company. The bonus will be invested in the units of the fund purchased. The bonus rises to 3% for investors who make their purchases via the Internet. Scotia Discount Brokerage will promote the program using ads in major daily newspapers across Canada, as well as radio ads on Toronto radio stations. The radio ads may roll out the other markets. The campaign was created by Hellin Integrated Marketing of Toronto, while BBDO Canada of Toronto did the media buy.