MDAC USES QUEBEC AGENCY FOR CAMPAIGN
By Adnews Staff
The Muscular Dystrophy Association of Canada is using original Quebec creative for its latest TV ad. The 30-second spot began airing today and is part of the organization's annual fundraising campaign. The ad balances a child's joy against the menace of neuromuscular disorders. The TV ad is supported by a print campaign that focuses on three of the 40 neuromuscular disorders: Steinerts Disease, Oculopharyngeal Dystrophy and Charlevoix-Saguenay syndrome. The campaign was created by Mondialis Communication Marketing of Montreal. This is the first time MDAC has used original Quebec creative for its campaign. Until now, all advertising was developed in Toronto and then adapted for Quebec.
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