LIONS GATE USES FIRST CANADIAN PR AGENCY
By Adnews Staff
The Primary Counsel Group of Toronto walked away with the Canadian portion of the PR account for Lions Gate Entertainment of Vancouver. Primary Counsel will be responsible for entertainment and investor relations. The agency won the business without a competition. Lion's Gate executives were familiar with Primary Counsel. Until now, Lions Gate handled its PR in-house, but decided to hire an agency because the company wanted someone closer to the Toronto community and the newspapers and film critics here, agency co-owner Jim Deeks told Adnews yesterday. Lions Gate is a film and television production and distribution company. Among its films now playing in Canada and the U.S. is Gods and Monsters starring Ian McKellen and Brendan Fraser. Current TV productions include Cupid, Rude Awakening and RedHanded.