GRAND TOYS SECURES MAJORETTE
By Adnews Staff
Grand Toys International Inc. of Dorval, Quebec has secured the North American distribution rights for Majorette products beginning this year. Majorette, based in France, is an international brand whose products include die cast vehicles and playmates, radio control cars and road race sets. Grand Toys will also distribute the Zap line of dolls. The products will be available at major retailers across North America. Promotion for the products is not yet confirmed but will likely include print and television ads. Advertising for Grand Toys is handled by Bozell Worldwide Canada Inc. of Toronto.
« Back Next »
Comments
blog comments powered by Disqus