AGF ASKS WHAT YOU ARE DOING AFTER WORK
By Adnews Staff
A new ad campaign that will use print, television and transit ads is showing consumers that everyone, including the famous, have plans to retire. AGF launched the campaign this week to promote its mutual funds. It was created by Young & Rubicam of Toronto. The ads include Santa Claus and Spiderman in the midst of retiring from their prospective careers. The tag line for the ads is: "What are you doing after work?" The campaign targets baby boomers.
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