BELL WORLD COMING TO ONTARIO AND QUEBEC
By Adnews Staff
Bell Canada and Bell Mobility have announced they will open a new chain of communications stores that will provide one-stop shopping for consumers. Called Bell World in Ontario and Espace Bell in Quebec, the stores will offer wireline, wireless, direct-to-home satellite TV and home security services. They will combine the retail operations of both Bell Canada and Bell Mobility. The first store is scheduled to open sometime this winter. Customers will be able to visit the stores in person or make purchases by telephone or over the Internet. Bell Canada spokesperson Don Hogarth refused to release advertising plans for the new stores, but did say promotions would be in "close co-ordination" with the Bell Canada and Bell Mobility stores. Advertising for Bell Canada and Bell Mobility is done by Cossette Communication-Marketing of Toronto.