GENESIS TO OFFER MEDIA TRACKING SERVICE
By Adnews Staff
Genesis Media of Toronto has launched a new national media tracking service. Using a sample of 5,000 adult Canadians measured throughout the year, the research will gauge client brand awareness, purchase intent, advertising and media visibility, as well as media performance. The service will also produce media effectiveness scores, enabling Genesis to adjust strategies aimed at maximizing client results and return on media investments. The research will be managed by The Media Consulting Group, Genesis' research arm. The results of the first wave will be available within a month with regular reports summarized by client brand throughout the year. Genesis also has offices in Montreal and Vancouver and offers various services such as direct response, new media, research services and traditional media management.