SCOTTS MOVES IN WITH ONE AGENCY
By Adnews Staff
The Wolf Group of New York has been handed the North American account for The Scotts Company of Marysville, Ohio. The move means the agency's Toronto office will handle Canadian media buying for Scotts. It hasn't been decided if the Canadian office will need to adapt the ads for Canada. Until now, Partners & Shevack of New York has handled U.S. advertising for Scotts since 1992. Wolf bought Partners & Shevack last year. Creative Solutions of Vancouver had the Canadian portion of the account. Scotts markets lawn and garden care, professional turf care and professional horticulture products such as Miracle-Gro Plants and Scotts Turf Builder.
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