EATON CENTRE GOES HAWAIIAN
By Adnews Staff
The Eaton Centre wants you to get Lei'd this month. The Toronto shopping mall is hosting an event from Jan. 16 to 31 called Aloha T.O. Shoppers will be shown Hawaiian cooking demonstrations, traditional dance and song, Lei making and hula lessons. In addition, they will be given a chance to win a trip for two to Hawaii. For customers who spend $150 at The Eaton Centre (excluding Eaton's and the Bay), they will receive Kona coffee from Hawaii and Oceanus shower gel from the Body Shop. The event will be promoted using mall signs, newspaper ads, and ads on the Elevator News Network. The creative for the campaign was handled by Megaphone of Toronto. Media Buying Services of Toronto did the media buy. PR is being done by Ashworth Associates of Toronto.