CLICKTHROUGH TO REPRESENT THE FUND LIBRARY
By Adnews Staff
ClickThrough Interactive of Toronto is now selling ad space on the Web site for The Fund Library. The site is an online source for mutual fund information. It gets over 10 million page impressions per month. According to an online survey, The Fund Library says 80% of its users have college and/or undergraduate degrees, 72% are between the ages of 30 and 65, 73% have a personal income over $50,000 and 72% have mutual fund portfolios over $20,000. Eighty-eight per cent have purchased mutual funds in the last six months. ClickThrough's network of Web sites includes Canada Newswire, the Life Network, The Weather Network, Canadian Living, History Television and Showcase. In addition, ClickThrough has an alliance with 24/7 Media of New York to offer clients presence on U.S. Web sites. The Web sites of 24/7 include the Mining Co., Reuters, Comedy Central, Reader's Digest and Better Homes and Gardens.