CCAMMA TO OFFER COMMUNICATION COURSE
By Adnews Staff
The Chinese Canadian Advertising, Marketing & Media Association will begin offering a communications certificate program in January. The program will cover the fundamentals of communications, as well as the latest trends, and will include 10 courses that advertisers, marketers and PR practitioners tackle everyday. The 10 courses are: Introduction to Marketing, Market Research, Media Planning, Client Servicing, Concept Development, Graphic Communications, Copywriting Skills, Artwork Production, Public Relations and TV Production. The CCAMMA is a non-profit organization for advancing standards among Chinese speaking communications specialists.
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