WHITE SPOT TO RAISE FUNDS FOR VANCOUVER HOSPITAL
By Adnews Staff
White Spot Restaurants of Vancouver is raising money for the Vancouver General Hospital. The family restaurant chain recently began selling a video called BC Legends. The video features a series of vignettes that were launched a year ago to promote BC's heritage. There are 12 vignettes on the video. It will be available through White Spot restaurants, at the Vancouver General Hospital and through a toll-free number. Proceeds from the sale of BC Legends will be donated to the hospital. The video will be promoted using direct mail, coupons, radio promotions and in-restaurant materials. The campaign will be created in-house with the help of Wasserman & Partners of Vancouver. The packaging for BC Legends also carries $22 in White Spot coupons. In addition, BCTV, the TV station that airs the vignettes, will promote the video in on-air promotions. BC Legends is being sold during a lottery for the Vancouver General Hospital. When consumers buy a lottery ticket, they will have a chance to win the video as well as other prizes.