LABATT GETS GEARED UP FOR THE HOLIDAYS
By Adnews Staff
Labatt Breweries Ontario is giving consumers a gift during the holiday season. The brewer will drop the price on its case of Labatt Double Blue by three dollars. The deal will be promoted using print and radio ads created by Ammirati & Puris/Lintas of Toronto. This isn't the only Labatt promotion getting consumers into the holiday spirit. Late last month, Labatt launched its Labatt Holiday Pack. The 24-case of beer includes six Labatt Blue, six Blue Light, six Labatt Ice and six John Labatt Classic. In addition, each case has an Ontario Lottery Corp. scratch 'n win lottery ticket, giving consumers a chance to win up to $25,000. This promotion is being supported with TV and radio ads created by Ammirati. Labatt Breweries Ontario is a division of Toronto-based Labatt Breweries of Canada.