JANN ARDEN TO APPEAR IN ROCKPORT ADS
By Adnews Staff
Singing sensation Jann Arden is moving into advertising beginning in the spring. The singer will appear in Canadian print ads for Rockport Canada of Aurora, Ont. Being comfortable with yourself will be the theme of the campaign. Arden is the first Canadian artist to be featured in Rockport advertising. Others have been actor/writer John Leguizamo, drag queen RuPaul, humorist Spalding Gray and environmental lawyer Robert F. Kennedy Jr. The ads were created by Kirshenbaum Bond & Partners of New York. Rockport will handle media buying in-house. The Canadian initiative is part of a worldwide campaign. Rockport manufactures shoes for men and women. It is a division of Reebok Canada.
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