SEARS TEAMS UP WITH GOLF RETAILER
By Adnews Staff
Toronto-based Sears Canada will open Nevada Bob's golf shops in seven stores by March. There will be Nevada Bob's outlets in two Quebec stores, two Ontario stores and three in Alberta. Based on the success of these stores, Nevada Bob's outlets will be rolled out to more than half the Sears stores across Canada. In addition, the golf retailer's golf equipment, accessories and apparel will be sold through special sections of selected Sears catalogues. Sears will promote the Nevada Bob's store-within-a-store using newspaper ads and inserts in circulars. The campaign will be created in-house. Sears operates 109 department stores, 19 Whole Home Furniture and Appliance outlets, 10 outlet stores and 82 dealer stores. It also has more than 1,800 catalogue pick-up locations. Nevada Bob's of Calgary operates 39 specialty golf retail stores and is the master franchise holder to 19 franchises in eastern Canada.