WCJ WILL HAVE TO WAIT ON ERICSSON VERDICT
By Adnews Staff
Wunderman Cato Johnson's Chicago and Miami offices have been handed the channel marketing account for the Americas for U.S.-based Ericsson Mobile Phones. Under the plan, WCJ will handle consumer and trade retail promotions for the U.S., Canada and Latin America. Ericsson says its too early to say whether WCJ's Canadian office will handle the Canadian portion of the account. The work includes planning for 1999 and the year 2000 to address channel marketing needs with retail accounts. Future marketing initiatives will integrate retail-driven sales promotions with event marketing activities.
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