MOLSON OFFERS LIGHTER LAGER
By Adnews Staff
Toronto-based Molson Breweries is taking a lighter attitude these days towards its brew. The company launched a new beer last week called Molson Diamond. The beer has 2.5% alcohol by volume and is available in six-packs and 12-packs. Currently, Diamond is only available in Ontario. Molson is seeing how the beer does in Ontario before it rolls the brew out to other regions across the country. Diamond will be promoted using radio and print ads created by the Communiqué Group of Toronto.
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