MARITIME BREWERY ADDS LAGER TO LIST OF BEER
By Adnews Staff
The Maritime Beer Company added to its product line this week by launching its first lager beer. Called Frosted Frog, the beer contains 5% alcohol. Frosted Frog will be promoted using newspaper, billboard and TV ads, as well as point-of-sale materials created by Digital Storm Communications of Halifax, the agency that also designed the label for the brew. Time & Space Media of Halifax handled the media portion of the campaign. Frosted Frog is available in the Maritime provinces. The Maritime Beer Company also markets five ales in the Maritime provinces.
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