THREE ORGANIZATIONS TO GATHER TOYS FOR KIDS
By Adnews Staff
The Royal Bank of Canada has teamed up with the Hudson's Bay Co. and the Kinsmen and Kinette Clubs of Canada to ensure there are gifts under the tree for all children at Christmas. Under the deal, each time a Royal Bank Visa Gold Preferred, Visa Platinum Preferred or Royal Trust Visa Gold cardholder donates 25 Royal Rewards points, a child receives a toy. The selection of toys includes a children's tent, a Sesame Street cassette player, movie passes, an artist kit and a Corinna the Chicken stuffed animal. The toys will be donated by The Bay, while the Kinsmen and Kinette Clubs will distribute the toys. The program is being promoted using direct mail handled in-house by The Bay.
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