TV GUIDE GEARS UP FOR STAR TREK RELEASE
By Adnews Staff
TV Guide of Toronto is going where it has never gone before. The weekly TV magazine will launch a four-way split-run cover featuring four different Star Trek Enterprise crew members. The four covers will feature Capt. Jean-Luc Picard (Patrick Stewart), Commander William T. Riker (Jonathan Frakes), Counselor Deanna Trio (Marina Sirtis) and Lt. Commander Data (Brent Spiner). TV Guide says it expects its newsstands sales to climb as Star Trek fans pick up all four issues as collector items. The launch of the split-run Star Trek cover coincides with the release of the movie, Star Trek: Insurrection. The issue will be supported with national 30-second TV spots created by Margaret Kool Marketing of Edmonton. TV Guide is available by subscription and on newsstands. It has a circulation of 723,904.