TSN SEEKS MAJOR SPORTS FANS
By Adnews Staff
The Sports Network is looking for Canada's biggest sports fan. The specialty channel has launched a contest encouraging sports enthusiasts to submit a 200 to 300-word description of why they think they are the ultimate sports fan. The grand prize winner will receive a weekend for two in Toronto including round trip travel, accommodation at the SkyDome Hotel and a choice of tickets for a major sporting event. In addition, they will receive passes to the Hockey Hall of Fame, a TSN tour and a chance to meet TSN personalities. They will also appear as a special guest on the Gallagher show. In addition to the grand prize winner, there will be five top winners, which will receive prize packages comprised of TSN merchandise. The deadline for entry into the contest is Feb. 26. The contest will be promoted using media relations, on-air promos and TSN's Web site. In addition, the SuperFan mascot will appear at various events across the country. The campaign will be created in-house.