MOOSEHEAD PROMOTES EAST COAST MUSIC
By Adnews Staff
Moosehead Breweries of Saint John, New Brunswick will launch a promotion next month that will promote its brand as well as East Coast music. Under the promotion, Moosehead will give away Moosetracks CDs, each featuring three East Coast bands. A variety of music is represented on the CDs including traditional, dance/hip hop/blues, pop/rock and a Francophone Acadienne musical selection. There are five CDs available, with three songs on each CD. The CD will be available in 12-packs of Moosehead Beer sold throughout the Maritime provinces. In total, there are 15 bands featured on the CDs, nine from Nova Scotia, and two from each of New Brunswick, Newfoundland and Prince Edward Island. The CDs will be promoted using radio ads created by TBWA Chiat/Day of Toronto. Radio promotions will also be used. The CDs and the promotion were developed by Morel Promotions of Halifax.