COMPUSEARCH UNVEILS CONSUMER DATABASE
By Adnews Staff
U.S.-based Compusearch has teamed up with Prospects Unlimited to offer Canadian marketers a consumer database to help them target mail, select Web sites and profile consumers. Called TotaList Canada, the database offers over 12 million consumer names from a variety of sources including Polk City Directories, which are based on door-to-door enumeration. The list will be updated quarterly with new names added and change of addresses given. Income, age, education, ethnicity, language and religion are included in the list. TotaList is linked to the updated version of PSYTE, Compusearch's geodemographic cluster system.
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