BATES USES AMOROUS ELEPHANT TO SELL SHOWER HEAD
By Adnews Staff
Bates Canada of Toronto has found a new way to show off the benefits of a Teledyne Water Pik Canada Flexible Shower Massage. The agency launched an Ontario TV campaign for the product last week. The 30 and 60-second spots begin on the plains of the Savannah where a female researcher is showering outdoors using the Flexible Shower Massage. A large male African elephant is immediately drawn to what he is seeing and proceeds to imitate the movements of the product with his trunk. He then picks a bouquet of flowers and approaches the researcher who is standing between the elephant and the Shower Massage. To the researchers surprise, she is brushed aside by the elephant in favor of the Shower Massage, which he amorously embraces with his trunk.