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PUBLICITE MARTIN SNAGS TWO ACCOUNTS

Montreal-based Publicite Martin bagged two new accounts last week: the Societe des Alcools du Quebec and Marche Bonichoix. The agency won the Societe des Alcools account after a competition with four other Montreal agencies. They were: incumbent Groupaction Marketing, Groupe Everest, LG2 and Academie-Ogilvy.

Publicite Martin snagged the Marche business after a competition with three other Montreal agencies. They were: incumbent LG2, Zoom and Diesel Marketing. Marche is a grocery store chain which operates small outlets in non-urban areas in Quebec. It has 131 stores. The company decided to have a review because LG2 recently won the Quebec IGA business.

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