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GENESIS LANDS LASER CENTRE BUSINESS

The Laser Centre in Vancouver has handed the media portion of its account to Genesis Media West of Vancouver. The agency won the account without a review. TLC was already familiar with Genesis. Genesis will handle media planning and buying for traditional campaigns, as well as direct response campaigns, which will encourage consumers to attend TLC seminars to find out about its procedures. The next campaign for TLC will use radio ads, as well as ads in daily, community and alternative newspapers. TLC is a vision correction centre.

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