RARE MEDIUM TO BUY HYPE!
By Adnews Staff
Rare Medium of New York may be entering the Canadian market. The company has signed a letter of intent to buy Hype! Inc. of Toronto. Rare Medium is an Internet advertising agency. Hype! is an Internet marketing and communications firm. It creates e-commerce and branding solutions for a variety of clients that combine database design and interactive elements. "Hype! adds to our overall strengths as an enabler of direct market interaction and gives us an immediate and valuable leadership position in the Canadian market," Rare Medium president and CEO Glenn Meyers says in a release. The deal is subject to due diligence, a definitive binding agreement and approval by the boards of both companies. Rare Medium has offices in New York, Los Angeles, Phoenix, and Atlanta.