SUBWAY GIVES ITSELF A MEXICAN FLAVOR
By Adnews Staff
Subway Restaurants of Milford, Connecticut is going Mexican. The sandwich chain will launch a Chicken Fajita Sub topped with Old El Paso brand salsa for a limited time from Nov. 30 to Dec. 28 in North America. The hot sandwich will feature marinated chicken strips with the medium-hot salsa and the customer's favorite vegetables. In Canada, the Chicken Fajita Sub will be promoted using in-store materials created by Publicis Hal Riney & Partners of San Francisco. A TV ad is also available to individual franchisees. Subway operates 13,400 sandwich shops in 66 countries.
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