TORONTO HYDRO HAS NEW LOOK, NEW CAMPAIGN
By Adnews Staff
Toronto Hydro has a new structure, new logo and new ad campaign. The new structure came into effect last January with the amalgamation of Toronto and five of its surrounding cities: East York, Etobicoke, North York, Scarborough and the region of York. The government also amalgamated all of the municipal hydro companies into one, Toronto Hydro. The utility company's new logo is gold and green to symbolize its pledge to the environment. The human figure brings a human face to Toronto Hydro to promote the company's customer-first attitude. The logo was created by Spencer Francey Peters of Toronto. The new ad campaign uses TV, radio, transit and newspaper to promote Toronto Hydro and its services. The campaign was created by Padulo Integrated of Toronto. In addition, Padulo has launched a contest for children aged four to seven. They are being asked to draw a picture of what they think electricity looks like. The grand prize winner's entry will be Toronto Hydro's new subway poster. In addition, each winner in each age category will receive a $250 educational annuity, and the overall winner will receive an additional $750 annuity. Deadline for entry is Jan. 15. Padulo is promoting the contest using posters in such places as community centres and libraries.