CDMA UNDERGOES NAME CHANGE
By Adnews Staff
The Canadian Direct Marketing Association has changed its name to the Canadian Marketing Association. "Dropping the 'Direct' from our name simply acknowledged the exciting evolution of information-based marketing and of this association over the past several years," president and CEO John Gustavson says in a release. "As our members needs have changed its makes sense to have a name that best reflects this association's broader mandate for the future." The CMA was established 30 years ago to promote the direct marketing industry's growth, as well as the development and education through a network of councils, committees, seminars and conferences. The association has changed over the past several years. In 1996, the CMA began to identify future needs and trends of the marketing community and to determine the role of the association. As a result, the CMA developed a new mandate to address the convergence of traditional and information-based marketing disciplines and to reflect the changing needs of the marketing community. The CMA will represent the concerns of business, consumers, government and the media in all forms of information-based marketing. The new name will take place gradually and is expected to be fully in place by mid-1999.