HIGH ROAD TAKES FIVE
By Adnews Staff
High Road Communications of Ottawa is celebrating its second anniversary with a bang. The PR agency has won five new high-tech clients over the past four months. The newest piece of business is the Strategic Microelectronics Consortium of Ottawa, a non-profit national industry association for the microelectronics industry in Canada. The agency won the business without a competition. It was recommended by other clients. This is the first time Strategic Microelectronics has used a PR agency.
High Road picked up the Provance Technologies account in September. The Hull, Quebec-based company provides software-based management systems that assist technology, business and financial managers in understanding the fiscal and physical attributes of the information technology and non-information technology assets. High Road won the business without a review. It was referred by a venture capital firm.
High Road's three other new accounts are Philsar Electronics of Ottawa, a marketer of radio chipset and Radio Signal Processors for the digital cellular and emerging wireless data markets; AutoSkill International Inc. of Ottawa, a provider of software-based literacy solutions for underachieving students of any age or ability and Synervision Digital Productions of Ottawa, a developer of learning and performance improvement and performance measurement technology for financial services, telecommunications and transportation industries.