MOTT'S TELLS KIDS ITS MORE THAN JUST GRAPE
By Adnews Staff
Mott's Canada of Mississauga, Ont. wants Canadians to know that its Welch's line of juice contains more than just grape juice. The company launched a national campaign this week to promote all the flavors in the line which include peach, raspberry and apple. Using the headline, "Taste You Can Feel In Your Cheeks," the ads depict peaches, raspberries and apples bursting from the cheeks of kids who've gulped to much Welch's. The campaign uses magazine and transit shelter ads, as well as transit posters. The ads were created by Bozell Worldwide of Toronto.
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