MDC EXPANDS U.S. SALE PROMOTION ACTIVITIES
By Adnews Staff
MDC Communications Group of Toronto has enhanced its sales promotion capabilities in the U.S. The company has bought a majority stake in Source Marketing of Westport, Connecticut, a strategic promotion planning and execution company. MDC already owns a promotions company in Canada called Accumark Promotions Group of Toronto. The purchase of Source Marketing will give Accumark North American capabilities to offer its client base. This is MDC's third acquisition in 1998. In August, the company bought a majority interest in Margeotes/Fertitta + Partners. In September, the firm bought a 75% interest in CyberSight, an Internet-based marketing service.
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