BORDEN TOUTS PASTA
By Adnews Staff
Toronto-based Borden Foods Canada is supporting its Catelli pasta products in its latest promotion. Under the deal, customers who purchase a video, as well as two Catelli pasta sauces and two Catelli pastas will receive a free pasta bowl. In addition, customers could win such prizes as home video collections, musical snow globes, videocassette recorders and trips to destinations such as Orlando and California. The promotion is being supported using in-store materials such as a video inserts and promotional lugs on video merchandisers, pallet displays, posters, header cards, shelf talkers, ad pads, backer cards, ballot boxes and entry forms for the grocery channel. The promotion was created by Blitz Direct and Promotion of Toronto.