GOODWILL GOES FOR THE GOODS
By Adnews Staff
Goodwill is gearing up for competition. The social service agency launched a Toronto area campaign this week to promote new community donation centres, corporate partnerships and the benefits of donating to Goodwill. The campaign uses transit shelter and radio ads, as well as inserts in community newspapers. It was created by Harrod & Mirlin/FCB of Toronto. Goodwill has teamed up with Wal-Mart Canada, Knob Hill Farms, Maxi & Co. and five Cadillac Fairview shopping centres to house donation drop-off trailers in the parking lots of the stores. The trailers will be staffed. The move gives Goodwill 50 donation centres throughout Toronto. In addition, Goodwill has launched a curbside service. Under the plan, Goodwill will drop off flyers in neighborhoods letting people know that they will be picking up donations in that neighborhood the following week. Goodwill has increased its donation centres because competing charities are offering a lot of choice when it comes to donations and Goodwill wants to make sure it is not forgotten about, communications director Jill Kehoe told Adnews yesterday. Goodwill is a registered charity providing training and employment services to people facing employment barriers. The organization generates most of its revenues through the collection and sale of donated goods such as clothing, small appliances, and toys.