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CDMA BUSINESS CONFERENCE

The Canadian Direct Marketing Association will host its first full-day business-to-business conference in Toronto on Nov. 5. Seminar topics will include applying business-to-business direct marketing in today's marketplace, workplace communications in the 21st century and linking reward systems and data sharing in a two-tiered distribution model. Case studies from Purolator Courier, Bell Canada and Labatt Breweries of Canada will also be discussed. The luncheon speaker at the event will be York University professor Peter Zarry.

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