SIGNATURE OFFERS NO-PACKING VACATION
By Adnews Staff
Signature Vacations of Toronto and Allegro Jack Tar Village in the Dominican Republic are telling Canadians that the only thing they need to pack to go on vacation is their plane ticket. The two companies have launched a new program called Essentials, which allows customers to pay a little bit more for their all-inclusive vacation and receive a wardrobe on a shopping spree at Allegro Jack Tar Village when they arrive. Customers will receive enough clothes to last them throughout their stay including sportswear, evening wear and beachwear. Underwear and toiletries will also be included. Signature will promote the Essentials program using newspaper and radio ads. The campaign will be created by The Brainstorm Group of Toronto.
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