MOLSON CONTINUES TO SPONSOR HOCKEY
By Adnews Staff
Molson Breweries of Toronto is staying in the game of hockey even though it is no longer sponsoring Hockey Night in Canada. The brewer has signed a five-year broadcast and promotional deal with the Calgary Flames. Under the plan, Molson will sponsor 30 games to Calgary Flames fans on CICT-TV and RD-TV, as well as 10 games on CTV Sportsnet during the 1998-99 season. The agreement also includes various awards and promotions. After sponsoring Hockey Night in Canada for years, Molson pulled out of the arrangement earlier this year. Toronto-based Labatt Breweries of Canada will be title sponsor of the weekly show.
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