MILK PRODUCERS PROMOTES MILK FOR LIFE
By Adnews Staff
Quebec Milk Producers is encouraging more Quebecers to drink milk. The organization recently launched a TV campaign using the tagline "Jamais sans mon lait." (Never without my milk). The commercials feature popular French music by Dalida, Becaud, Dassin and Frida Boccara. The TV ads are supported by billboards and ads in daily newspapers that show that milk is always there in every stage of life. The campaign was created by PNMD Communications of Montreal.
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