HONEYDEW TO BEGIN MARKETING AGAIN
By Adnews Staff
Honeydew Canada Foods of Mississauga, Ont. is getting back into the marketing game. New management took control of the company in 1996. Since then, Honeydew hasn't done any advertising, instead focusing on restructuring the company, updating its packaging and increasing its distribution in Canada and the U.S. Honeydew recently hired the Wolf Group of Toronto to handle PR and advertising for North America. The agency was chosen after Honeydew spoke with several other agencies. The Wolf Group will handle sales promotions, PR, new media, special events and advertising. Honeydew markets a line of frozen fruit concentrate beverages such as Mango Passion, Papaya, Tangerine Citrus, Strawberry Kiwi, Cherry Berry, The Grape Blueberry and Honey Lemon Iced Tea. The company also makes a line of quick-frozen fruit blends and produces the Kirkwood Kitchens line of frozen foodservice entrees.