QUAKER OATS USES SKI SEASON TO SELL PRODUCTS
By Adnews Staff
The Quaker Oats Company of Canada is targeting families with its latest promotion. The Peterborough, Ont.-based company recently launched a contest giving away three all-expense paid family trips to some of Canada's most popular ski/snowboarding destinations including Whistler, Banff, Big White, Tremblant and Sun Peaks. In addition, 50 Liquid Snowboards and 1,000 Fuji QuickSnap cameras are available to be won. The trips are being provided by Skican Quality Holidays. The contest will be supported using point-of-sale materials and TV ads created by Harrod & Mirlin/FCB of Toronto. The promotion is being handled by Square Peg Inc. of Toronto. Consumers can enter the draw by filling out a ballot located on boxes of Quaker Oats products such as Cap'n Crunch, Life, Corn Bran, Oat Squares and Harvest Crunch cereals, as well as Chewy Cookies and Cream Bars, Chewy Sours, Dipps Caramel Nut Bars and Fruit and Oatmeal Bars. Some stores will also hold in-store draws.