FORD UNVEILS NEW CAMPAIGN
By Adnews Staff
Oakville, Ont.-based Ford Motor Company of Canada launched a TV campaign in mid-September to tell consumers the car maker connects with Canadians. The campaign uses two 30-second TV ads and one 60-second TV ad. The new theme line for the ads is: Ford, For Now, Forever." The ads were created by Young & Rubicam of Toronto. Print ads for Ford were introduced in July. Agency co-creative director David Adams says in a release that the ads reflect Ford's values of "trust, authenticity and inspiration. These commercials show Ford to be a brand that connects with Canadians on many different levels."
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