COR UNDERGOES NAME CHANGE
By Adnews Staff
Camp, Odell & Roper Direct of Toronto has changed its name to AMW Direct. The move was made because Axmith McIntyre Wicht of Toronto has bought the agency and the new name better reflects the agency's ownership and the marketing integration with the ad agency, Axmith partner and CEO Arnold Wicht says in a release. Previously COR was owned by Odell, Sims & Associates of Washington, D.C. AMW specializes in fundraising and relationship direct response marketing. Its clients have included the Alzheimer Society of Canada, The Arthritis Society, the Canadian Cancer Society and the Canadian Hemophilia Society.
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