GUINESS TO BOOST PRESENCE THROUGH PR
By Adnews Staff
Guiness Canada of Mississauga, Ont. has hired its first PR firm. The company recently gave its business to Environics Communications of Toronto. The agency won the business after a competition with two other agencies. Previously, PR was handled in-house. Guiness markets Guiness beer in Canada, as well as Smithwicks, Kilkenny and Harp lager.
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