HERTZ GEARS UP FOR SKIING SEASON
By Adnews Staff
Hertz Corp. of Park Ridge, New Jersey is targeting North American skiing enthusiasts with its latest promotion that will begin Nov. 1. Called Hertz SNO Rates, customers can purchase a package that will include a car, a free ski rack, free unlimited kilometres, free one-day ski-lift ticket and a Loss Damage Waiver. Cars must be kept for at least four days, including a Saturday night. In Canada, the promotion is available at ski resorts in Calgary, Edmonton Montreal and Vancouver. Canadian advertising for the promotion will use specialty magazine and newspaper ads created by Ogilvy & Mather of Toronto. This is the fifth year Hertz has launched its SNO Rates program in the U.S., and it is the second year for Canada. Hertz operates over 5,000 car rental locations in about 140 countries.