TORONTO RADIO STATION GIVES ITSELF SOME EDGE
By Adnews Staff
The Crichton Kim-Kirkland Company recently launched a campaign for Toronto FM radio station EDGE 102. The campaign uses interior subway, outdoor and newspaper ads, as well as posters. EDGE 102 also has a new logo which was handled by Chris Wards & Associates of Toronto. The Crichton Kim-Kirkland Company won the EDGE 102 business after a pitch with an undisclosed number of agencies. Until now, advertising was handled in-house, but after a review of its radio station, EDGE 102 senior management decided to look for an agency.
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