CHAPTERS DROPS PRICES ON BESTSELLERS
By Adnews Staff
Toronto-based Chapters Inc. began offering a 25% discount on its best selling hardcover fiction and non-fiction books at its Coles, SmithBooks and The Book Company stores across Canada this week. The best seller list will consist of the top 10 books at the three book chains. The list will be determined by actual book sales in those stores, which are tracked at the cash register. A new bestseller list will be issued every two weeks. The deal will be promoted using in-store signs, banners, stickers and shelftalkers. Shopping bags in the three chains will also carry the 25% discount message. The in-store materials will be created in-house. Chapters operates 280 Coles, SmithBooks and The Book Company outlets across Canada. It also operates 42 book superstores under the Chapters and World's Biggest Bookstore names.