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CO-OPERATORS EXPANDS DIRECTPROTECT AVAILABILITY

By Adnews Staff

The Co-operators of Guelph, Ont. took its DirectProtect insurance to Calgary this week. DirectProtect is a home and automobile insurance plan that the company sells through a 1-800 number. In Calgary, the program will be promoted using TV and print ads created by Wunderman, Cato, Johnson of Toronto. PR is handled by Cohn & Wolfe of Toronto. DirectProtect was first launched in Ontario in 1996, then in Quebec, under the French name Assure-Ligne, in 1997.

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